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Selling Your Home
posted on 4 MAY 2007 |
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Staged to Sell In a Soft Real Estate Market |
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(ARA) - Selling your home can be a challenge that may seem
especially daunting in a softer real estate market. If you decide
now is the time to sell, there are several aspects that can make
your home more attractive to potential buyers. Following this advice
may help justify your asking price and attract buyers.
Setting the stage
There is a science to selling your home and in tight economic times,
you want the exact elements to combine for successful selling
opportunities. Dozens of online resources help guide you in staging
your home to appeal to potential buyers. One of the more popular
sites, Home and Garden Television (HGTV) offers these ideas:
1. What an entrance!
The outside of your home is the all-important first impression. And
like it or not, it speaks volumes about what’s inside -- and about
its owner. Glossy paint in a bold, cheerful color for the front
door, new hardware, a doormat and seasonal potted plants on the
porch will dramatically brighten and refresh your home’s entry and
make a welcoming statement.
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2. Create spaces
Part of what stagers do is create fantasy spaces: an
exercise room, a meditation space, an art studio or a family game
room. If a room currently only gathers junk, repurpose it into
something that will add to the value -- and enjoyment -- of the
home. Adding an armchair, a small table, and a lamp in a stairwell
nook will transform an area into a cozy reading spot.
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3. Brilliant natural light
Take off old, heavy drapery and put up something light and airy.
This allows natural light and makes a previously closed-in space
seem larger. Simple sheers on a tension rod are great for screening
an unattractive view and providing some privacy while letting in
light and visually enlarging a room. If privacy is paramount,
top-down, bottom-up shades will block the neighbors’ view of your
bathtub but still let you gaze at the sky while you soak in the tub.
Pella Designer Series windows and doors feature top-down or
bottom-up shade options tucked neatly between panes of glass, so
there’s no clutter of traditional room-side blinds and no need for
dusting. The beauty of this product is since the window treatments
are included in the window, their purchase price can be built into
the mortgage. |
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Brand name windows.
In today’s competitive market, buyers look for brand names
everywhere in a home. While a name brand range or a countertop are
influencers in the kitchen, so are quality name brand windows and
entry doors throughout the home. Many sellers list Pella windows and
doors by name in ads, adding a mark of distinction about a home
offered for sale. |
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More than just a quality name, Pella offers quality products in its
wood, vinyl and fiberglass composite window collections. Plus, Pella
has long been a leader in creating energy-saving products. The
company was recently named a 2007 ENERGY STAR partner of the year
winner among window manufacturers.
With Pella, homeowners can expect excellent performance, energy
efficiency and peace of mind, knowing their investment in quality
windows and doors will bring years of performance and satisfaction.
Only Pella offers its Rolscreen insect screen for windows and patio
doors, which rolls out of sight when not in use. Another
eye-catching option is the virtually transparent Vivid View insect
screen which allows in more natural light and ventilation offering
great views from inside or out.
Women as influencers and buyers.
Knowing your audience is especially important when selling your
home. Women directly purchase or influence the purchase of 91
percent of all new homes, according to the Business Women’s Network.
In today’s market, single women homebuyers are an especially
powerful consumer segment -- 51 percent of American women live
without a spouse according to the New York Times.
According to trend researcher Iconoculture, single women homeowners
as a segment is “on the verge of a virtual marketplace takeover as
women delay marriage until later in life and enjoy greater
financial, intellectual and emotional independence than ever
before.” According to the National Association of Realtors, single
women purchased 1.76 million homes from July 2005 to July 2006 -- 22
percent of the housing market and more than double the 9 percent of
homes bought by their single male counterparts.
Make sure your home is designed to sell and direct your efforts to
the highly influential female market as buyers, decision-makers and
passionate decorators.
For more information on home improvement featuring windows and
doors, contact a local Pella Window & Door Showroom expert by
calling (888) 84-PELLA or logging on to www.pella.com. (ARA)
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